Here's What We Do Better
We are so incredibly excited to get back to producing runway shows this year!
Austin Fashion Week will consist primarily of daytime runway shows on at least Friday, Saturday and Sunday, December 3-5, 2021. Depending on participation, there is a chance we will add another day of shows on Thursday, December 2.
All shows will be in person, outdoors, with smaller capacities than in years past (likely no more than 200 seated attendees per show). We will follow CDC and City of Austin guidelines that are in place when the shows take place.
Unlike past years, shows will be shorter in duration with fewer designers in each show. Most shows will run 40 minutes – 1 hour with a higher total volume of shows. Shows will run approximately every 90 minutes with a new ticketed audience. We feel this is the best way to continue to have the same level of attendance as past years while also providing a smaller, more intimate show-viewing experience. Ticket prices will be lower on a per show basis than years past.
Having daytime shows allows for more opportunities to support our partners at The Domain. Restaurants and bars will offer special menus and items for Austin Fashion Week ticket holders. These promotions will be announced in the coming months. There will be many more opportunities for designer meet and greets and more interactivity than years past.
VIP opportunities will continue, likely in partnership with one or more of The Domain retailers.
We will be honoring one Community Hero during each show. This past year+ has offered so many opportunities for people in our community to find a passion and help others. We are opening an application online that will allow you to nominate anyone in the Austin area for one of these honors. We can’t wait to celebrate them on the runway.
Austin Fashion Week is also planning a live-streaming option for anyone unable to attend for any reason — sold out shows, out of town guests, COVID or any other reason you choose. Live streamed events will be provided free of charge to anyone holding in-person tickets for any show this season or you will have the opportunity to purchase a virtual only ticket for the entire weekend of shows.
If you had already purchased tickets for the Spring 2020 shows that were continually postponed, we will be touch with each of you individually to determine how you would like to apply those tickets this season. We thank you profusely for your patience during these crazy times.
We thank you so much for your support of Austin Fashion Week over the years and we look forward to welcoming everyone back to the runway this December!