POP UP SHOP PARTICIPATION

EVENT CONCEPT & SETUP:

Austin Fashion Week is the longest-running fashion event in Texas and the 5th largest Fashion Week concept in the United States.

Our focus has been and always will be on emerging designers interested in launching or growing a brand for the Texas audience. We do this through group runway shows and pop up shops to highly engaged audiences in order to help keep costs down for the designer or label.

Austin Fashion Week 2021, like most events in the world, will look a little different. This year, we will present a higher volume of shows (approximately 12-16 instead of the normal 3) to smaller physical audiences. This will allow for a more intimate show experience and create opportunities for social distancing should that be necessary when the events occur this December. While we hope things will be “back to normal” by the Austin Fashion Week dates, we are going to be steadfast in not making assumptions. Instead, we will continue to move forward cautiously and meet all attendees’ needs, regardless of circumstance. We understand everyone’s comfort levels are different and we will do our best to accommodate.

All shows will run from approximately 11:00 am – 5:00 pm on Friday, Saturday and Sunday, December 3-5 in an outdoor area with our partners at The Domain. If demand exists, we will add shows on Thursday, December 2.

Each show will feature 5-8 labels presenting collections on the runway and will run approximately 40-45 minutes. Labels have the option of showing between 3-25 looks depending on their participation level (listed below).

Some show themes will be pre-determined and some will not. We will group designers based on the best thematic fits and to ensure we meet everyone’s schedule as well as possible. This won’t be announced until after the application deadline is complete and all designers have been selected.

Pop Up Shops will line the area leading to the runways at The Domain. Attendees will not need a show ticket to access the Pop Up Shops, so any brands participating will have full access to all Domain shoppers in addition to ticketed Austin Fashion Week guests.

APPLICATION PROCESS & DEADLINES:

Applications to participate as a Pop Up Shop brand in Austin Fashion Week 2021 are due by October 15, 2021 or until all spots have been filled. Applications will be reviewed in the order they are received, so it is beneficial to complete your application early. There are no fees to apply.

The Fashion By Texas Advisory Council will review each application and provide each brand with a yes, no or waitlist answer. Those that receive a yes answer will be placed under contract and billed for participation. All fees are due no later than November 1, 2021. NOT ALL APPLICANTS WILL BE CURATED TO SHOW.

PARTICIPATION FEES & OPTIONS:

Upon approval by the Advisory Council, you will be sent a contract to be executed by both parties. Once under contract, you may not be released for any reason and you will be billed for any participation fees due. The fee may be split into multiple payments but final fees are due by November 1, 2021. If you’d like to make payments instead of paying the full amount at once, please just let us know your plan and we are happy to accommodate.

You may choose any of the following options:

  • Pop Up participation during all runway shows: $1500
  • Pop Up participation on 1 day (your choice as available): $600
  • NOTE: All $1500 participants will receive access for December 2 shows — if they exist — at no extra charge.

FEES INCLUDE THE FOLLOWING:

  • An approximate 8-foot x 8-foot space in the “Pop Up Shop” area with a pop tent covering depending on weather.
  • 2 banquet tables & basic linens (VENDOR may upgrade these rentals at their own expense should they choose).
  • Access to power. Wifi at The Domain is spotty. We highly recommend utilizing a hotspot.
  • A profile page on the Austin Fashion Week website.

If you have any questions, please email us.

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